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24 March 2012

All about iWebSquare – an UK based IT Services Company

iWebSquare is an UK based IT services company. Since it was founded in 2000, it has been rapidly growing and has broken many milestones in software, application, ecommerce and web development. We all know that UK is facing economical crisis today, even if such situation, it stands with power. Their achievement is in the area of software application development, web development and ecommerce development can not be competing with. It’s an exceptional ecommerce development company that has proved with their portfolio that why they are best ecommerce web design and development company in UK.
Microsoft .Net Software Developer
The credit to all an above success goes to out experts who have worked hard to achieve all targets, in many situations they have supported our clients all the time. During holidays, online shopping is in more demand and to stay up many of our clients have put trust in our services and we help them in the designing, development and marketing of their website or store. With giving justice to our vision of offering a scalable solutions in the areas of asp.net development, ecommerce web designing and internet marketing to serve better for our UK based and Global clients.

Software Development Process:
Software Development Process Flow
We are a managed offshore company to offer support and services to London and other parts of UK. 
Following are the huge list of services we are offering, 
  • Software Development
  • Application Development
  • ERP Solutions
  • Mobile Application Development
  • Windows Application Development
  • Software Development Technologies
  • Software Quality Assurance
  • Application Maintenance Support
  • Rich Internet Applications
  • Database Development & Admin
  • Web design & Development
  • eCommerce Development
  • Multiple Store Management
  • Portal Development
  • Web Portal Development
  • Internet Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Email Marketing
  • Social Media Optimisation (SMO)
  • Multimedia Design and Development
  • Graphics/Image Design
  • Flash Animation
  • Inventory & Order Management System
  • Open Source Customisation
  • Deployment/Testing Services
  • Managed Offshore Services
If you are interested in any or more from above services, do not wait to request a free quote.

21 March 2012

Best Practices of SEO for Ecommerce Website


SEO for ecommerce websites needs a very unusual process then marketing for a normal web site. Our SEO professionals have helped numbers of Ecommerce website retailers attain considerable enhance in sales through ecommerce SEO, Social media optimization activities. Your ecommerce web design would be the first impression to your potential visitors – so make it over with unique concept and design.

There are three key fundamentals for an online storefront to make the most of SEO success.
Website design, user friendly structure and accessibility, the accessibility is an important part as it concern with the crawling of your site to Google and other search engines. If your site can not be crawled or found issues, then it may not be indexed by Google. Many ecommerce website uses JavaScript and Flash for making their site attractive and user friendly, but take a not that it can not be crawled by Google, so we recommend using a layout or functionality that Google’s spider support. Further, it can only pass link juice if a layout can not use such flash, JavaScript.

For ecommerce website, landing page or category pages plays an important role while marketing your products online. It may take a long to optimize all products or item pages; rather it is better to focus on category level pages or landing pages to promote. There are not fixed no. of products pages remain in any site as it will be changed once a new product has been added, no stock for a product is available etc. You do not have time to optimize all pages every time you add a page, to avoid such circumstances, you may use a template that already optimized and you can add its optimized version any time when you add any item into a product page.

To get huge impact of search from Google to your ecommerce site, you have to make your site popular, reliable, and trusted and most authority site for people or search engine. To do this, you can hire professional SEO Services that build your site as a popular brand that people refer to their friendly once after get experienced through purchasing something from your site. There are many local search listing directories that your business can be listed to get your website noticed there. For a launch of new product, you can distribute a press release, write article and share them to popular article directories etc. All these activities will definitely help your site to be more trusted source online.

That’s all. Contact iWebSquare if you need more support on SEO for Ecommerce.

14 March 2012

Online Marketing over Mobile

Since the growth of Internet Marketing, the marketing over mobile is also growing on same level. There are two parts of the world, where you usually found an existence of any technology like when iPhone and iPad were first time introduced in US and UK’s market, people were rush to the shop to buy it. Still, it’s the same situation when a new version of iPhone or iPad going to be launched in these countries. UK is facing the economical crisis, but the mobile phones have become the necessities, so there are great opportunities for mobile marketing and the development of mobile friendly website and mobile apps, even if the economical crisis in the UK are still continued.
What do you think? Is Mobile Marketing a new way of Marketing or it is the new branch of Internet Marketing like SEO and others? The answer is simple and interesting, if any mobile phone users will be connected to the web via GPRS, 3G or any other internet services on their mobile, then user will most probably prefer to visit the website on their mobile for finding out the best deals on the product they are searching for. This is called, Mobile Internet Marketing. While, on the other hand, if a user is offline, the mobile network is the only way of getting such offers, deals, etc. via SMS, MMS, email, etc., it is called Mobile Marketing.

If you concern over technology and marketing, once you have ever heard about the Mobile Marketing. It is the way of engaging the customers and the opportunities on the mobile phone devices. The following is the tools of Mobile Marketing,
  • Short text Messaging Services - SMS
  • Multimedia Messaging Services - MMS
  • Mobile Applications
  • Mobile Websites- WAP sites
Smartphone as iPhone allows its user to access the internet over the phone, which is the new trend of searching website via Mobile Internet and around 20% of searched originated and dominated by the Google. Internet Marketing Services providers are now taking over their business to Mobile Internet Marketing.

The big advantage of Mobile Internet Marketing is the SMS services. It is faster than the Email, as the mobile phone users immediately check and response the messages while email takes time, may be a day after someone check their mails, and sometimes it goes to the spam folder and never be seen.